Frequently Asked Questions

What does Burning River Digital do?

Burning River Digital is a digital marketing agency and 2026 Google Premier Partner. We plan and manage paid advertising across search, social, video, display, connected TV and ChatGPT Ads, set up analytics and conversion tracking, optimize brands for AI search, and connect the marketing technology behind it all.

Who do you work with?

We work with established organizations of all sizes and industries across the United States, with offices in Naples, Florida and Cleveland, Ohio. Clients include universities, manufacturers, eCommerce brands, resorts, insurance firms and the public sector.

What is AI search optimization?

AI search optimization, also called generative engine optimization (GEO), helps your brand get found, understood and cited by AI tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews. It combines clear question-and-answer content, structured data, open access for AI crawlers, and consistent mentions of your brand on trusted sites.

What does it mean to be a Google Premier Partner?

Google names Premier Partners each year from the top 3% of participating Google Partners in each country, based on Google Ads performance, client growth and retention. Burning River Digital earned the designation for 2026, which means our Google Ads work has been measured against other agencies and ranked among the strongest.

How does working with you start?

Every engagement follows five steps: Meet, Audit, Activate, Measure and Optimize. We start by learning your goals, then audit your current accounts and tracking, launch or rebuild campaigns, report on results, and keep refining based on what the data shows.

Is your work done by people or by AI?

By people, with AI as a tool. Senior strategists lead every account and review all work, while AI speeds up analysis and testing. As our founder puts it, AI enhances our capabilities, but human expertise and true partnership direct them.

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